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“Greenwashing”

April 8th, 2009 Comments off

We touched on “greenwashing” last night — the practice of a company claiming to be “green” and environmentally friendly but then being exposed in some manner as making fraudulent claims.  Here is a blog post I ran across this morning on this topic…unfortunately, I ran across it because my own company, Archer Daniels Midland, made the list.  I won’t pass judgment on their analysis as I’m not familiar with ADM’s palm oil business (their main target here) but I’m sure some of the claims, if not most, in this piece can be substantiated.  Green is marketable…but companies will continue to be exposed if they make false claims.

Here is the link:

http://247wallst.com/2009/04/02/the-%E2%80%9Cgreen%E2%80%9D-hypocrisy-america%E2%80%99s-corporate-environment-champions-pollute-the-world/