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Improve Your Sustainable Business With SWOTs

June 8th, 2011

We often talk about things in class and fail to relate them to what happens in reality.  Here is a great post about the usefulness of SWOT analysis that highlights the fact that people learn about these things in school and even remember them in great detail, but they often fail to put them in to practice.

When was the last time you did a SWOT analysis for your business? “Uhm, I’m not really sure.

So how did you learn what SWOT analysis is about? “Oh that’s easy, we covered it when I was getting my MBA.”

I have conducted this informal survey on a regular basis, the results are always the same and yet it still surprises me.  If SWOT analysis was important enough to teach in b-school, and important enough for you to remember, why isn’t it important enough for you to implement???  Staying ahead of the curve can be as simple as using the SWOT’s technique.

This particular site focuses on the Triple Bottom Line that I’ve mentioned elsewhere (people, planet, profits) but the lesson is pertinent for areas outside sustainability.

Check it out at the link below:

Improve Your Sustainable Business With SWOTs.

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