Is Apple the new Nokia?
Given the rapid pace of change in the mobile phone industry, we have data from a couple decades that incorporates the rise and fall of several companies. It seems that the top-dog never remains so for very long because they lose focus, intensity, etc. and rival firms knock them off their perch (only to be knocked off themselves in a matter of years). Therefore, it is worth pondering if Apple will be the next firm to get knocked down.
Not so long ago, Nokia was the disrupter. In 1994, the dominant global provider of mobile handsets was Motorola: its shares were trading at an all-time high and it was seen as an outstanding innovator and even described by a senior consultant at A. T. Kearney as “the best-managed company in the world” — not so different from Apple today.