| September 1, 2010
Dear Brenden,
One of the most significant forces certain to impact the accounting profession in the coming decade is sustainability – the ability to create value over the long-term, in a context of high expectations for environmental and social responsibility and improved corporate governance.
According to Robert Harris, CPA/CFF, Chairman of the AICPA, “The push to sustainability is not about government regulation or new laws. The trend is market-driven. Sustainability is about bottom-line business operations that are impacting the supply chain.”
I would like to share with you a new cutting-edge event designed to help you better understand the business case for sustainability, how sustainability relates to your organization, and how sustainability relates to the accounting profession and your role as CFO, Controller or other CPA executive.
I encourage you to take a look at the outstanding agenda of speakers, topics and cases being covered at the inaugural Sustainability Workshop to be held in the AICPA Boardroom in New York, September 30 and October 1.
This unique workshop, presented in collaboration with the Canadian Institute of Chartered Accountants (CICA), offers an exceptional interactive learning experience. The workshop is designed to explain the financial, as well as environmental and social benefits, of adopting a successful sustainability initiative for your organization. Participants will depart with the tools, resources and networks necessary to develop and implement a solid sustainability strategy.
It will also be an ideal opportunity to network with peers from both the US and Canada, featuring a tour, presentation and reception at the Bank of America Tower, the first skyscraper to attain a platinum LEED certification.
Access details on Sustainability Workshop here (PDF).
To encourage your participation in this event, I am offering an additional $100 discount in addition to the member discount of $300 and $75 Early Bird discount – if you register by September 10. Simply use discount code STX when registering.
I look forward to meeting you at this important new forum.
Sincerely,

Carol Scott, CPA, MBA
Vice President – Business, Industry and Government |