Here is a short case study written by a professor from the University of Manitoba about a small coffee shop in Winnipeg that has successfully positioned themselves in the very competitive market of selling coffee drinks.  Even in an arena filled with competitors from Starbucks to Tim Hortons to McDonalad’s, this one-location operation has managed to succeed through careful application and execution of their well-defined strategy.

Mr. Iafolla and Mr. Paquette have sought to define and defend their turf by doing what the big guys can’t, or at least can’t do as easily – began to differentiate themselves two years ago by offering an array of dishes that score heavy on the ‘home made’ element. Sales have increased every month since they were introduced.

Whether its offering home made soups, such as their special Hungarian mushroom or West African peanut, or specialty baked products, Daily Grind Coffee has sought and found a way to differentiate itself by offering something different and desirable. The efforts have met with approval from customers and local organizations.

Read more details about this business and their competitive environment at this link:  How a small coffee shop took on the big guys – The Globe and Mail.