Connecting the classroom to the "real world"
The Greener, Cheaper Way of Doing Business
The second piece from yesterday’s WSJ section, “Business Insight“, that caught my eye has to do with companies embracing a greener approach to doing business. Not surprisingly, the way to get the attention of business people is to appeal to the “better AND cheaper” aspects of making a particular choice. I would venture to guess that only when green technology pays off in terms of dollars will it be widely adopted. Perhaps the time is near.
Business Insight (A Special Report): Sustainability — Greener, Cheaper: Companies can get there from here, and use a lot less energy than they do now. Susan L. Golicic, Courtney N. Boerstler, Lisa M. Ellram. Wall Street Journal. (Eastern edition). New York, N.Y.: Oct 26, 2009. pg. R.7
