Pricing of $0 and the Internet
CBS Sunday morning had an interesting feature this morning about the expectation by consumers that things should be free online and the opportunities and challenges that presents for companies marketing products on and offline. Consider newspapers — now that they have given away news for so long can they ever effectively charge for it? Something has to happen because they are bleeding money right now and can’t sustain the reporting staffs they have for much longer.
Here is a link to the written article…I couldn’t find a video to embed but will update this post if I do.