It isn’t popular to say so, but embracing “green” as a marketing strategy still has to pass the cost/benefit test just like any other business strategy and decision.  Failing to do so would mean that green companies (and projects) would go under until there were none left.

INSIGHT, the magazine of the Illinois CPA Society explores this and related environmental accounting concerns in their latest issue.

  • Is Green Worth the Money?. Criticizing the green movement isn’t politically correct. But is it wrong to want a sound business case for going green? Kristine Blenkhorn Rodriguez. INSIGHT, The Magazine of the Illinois CPA Society.  September/October 2009.
  • Water Water Everywhere. But maybe not for long…What could easily be dismissed as an environmental issue has a heavy impact on business and industry as well. Here’s the business case for why water shortages matter. Sheryl Nance-Nash. INSIGHT, The Magazine of the Illinois CPA Society.  September/October 2009.
  • Green Power. What will alternative energies mean to the US economy? Carolyn Tang INSIGHT, The Magazine of the Illinois CPA Society.  September/October 2009.