This post will be the first of three today based on articles all found on page B1 of The Wall Street Journal.  This one has to do with the adaptability of smaller organizations in times of economic turmoil and it specifically mentions having lower fixed costs as a key advantage.  The article focuses on law firms, but it would be very easy to extrapolate the information here to other industries including accounting firms.  It’s an interesting predictament the smaller firms find themselves in because lowering their prices now to attract business may make it awfully difficult to raise them later and they risk turning their business model into that of “commodity seller” where the buyers will always seek out the lowest price.

Midsize Law Firms Pick Up Clients As Companies Turn From Pricey Giants. Chris Herring. Wall Street Journal. (Eastern edition). New York, N.Y.: Jul 6, 2009. pg. B.1